Good Blog Traffic: How can You Measure It?

This is a question that I often come across: what is considered to be a good traffic for a blog? Well, it is a very difficult question and there is no unanimous answer to that. In my 3 and half years of professional blogging, I have seen ups and downs in traffic. The highest traffic that one of my blogs received was in May 2007 and it was 468,767 page views for blog. Since then, I have experienced more than 150,000 page views for an individual blog in many months. So, I feel that I have some ideas about blogging traffic. Well, many of the top blogs have their Sitemter Open for the visitors. A notable example is perhaps Problogger Darren Rowse.

So, what is considered to be good blog traffic? Before answering the question let me talk about blogging some more. There are basically two kind of bloggers in blogosphere: Those who want to earn money and those who are blogging for hobby. However, this classification is not that simple and accurate. There are blog networks and there are multiple authored blogs (one blog but more than one blogger). There are some people who take their blogging very seriously but they do not want to earn money. Instead they want to make a name for themselves through their blog and promote a book or a product they have created. This diversification of bloggers and blogs create the main problem behind coming into a conclusion about good blog traffic. Several factors should be taken into consideration too.

First of all, you have to think of topic. It is a common sense that a blog about entertainment will bring more traffic easily compared to a blog about Insurance. On the other hand, with same traffic, a blog about insurance would fetch more revenue than that of Hollywood. So, topic is an important factor. Normally, it is considered that business and technology related topics bring more money than entertainment and sports. So, if you have a blog about laptop and it brings 1000 page views every day and suppose, you have another blog about Julia Roberts and it brings 2000 page views each day. In that case, you may find that your laptop blog brings more revenue despite the fact that it has just 50% traffic compared to your Julia Roberts Blog.

Second thing to consider is the source of traffic. Do you get your traffic mainly through search engines like Google or do you get your traffic mainly from social book-marking sites like Digg and Fark or social networking sites like Facebook and Twitter. It is also common wisomd that Google traffic brings more money than social book-marking or social networking traffic.

A third thing to consider is Geo Location of your visitors. Visitors from USA always bring more money compared to visitors from other parts of the world. So, if you have 1000 visitors from USA and say 2000 visitors from China then your US visitors will bring more revenue.

I am giving so much emphasis to revenue while discussing traffic because most hobby bloggers do not dream of getting thousands of visitors. On the other hand, any blogger who wants to earn money always dreams of having hundreds of visitors each day because more visitors mean more money- this is plan and simple.

The fourth factor that I like to talk about is the age of your blog. When you have a new blog then it is very difficult to get any traffic at all. With the passing weeks, your blog gets older and you have larger archive of entries (content) and getting traffic becomes easier. For example, this blog is just 3 weeks old and I have got only 324 page views until now. It is July 2009. If you can then come back after 3 months and you will hopefully see the difference.

A very important thing to consider is whether a blog is single authored or multiple authored. Normally, multiple authored blogs should bring more traffic because the income has to be divided between the bloggers.

So, there is perhaps no way to measure good traffic for a blog. Still, if you insist my idea of good traffic then I would say that if you have per month 100,000 page views mainly from Google then you should be happy with your traffic.